Monday, October 1, 2007


I just finished up a bottle of toxic Windex-like stuff (generic version) that was purchased years ago. I couldn't pour it out, and as it was decanted into a small spray bottle of mine I didn't want to bring it to the household chemical people. Basically, I forced myself to carefully use it up. Much to my glee, BabyGanics' Glass and Surface Cleaner arrived at my house just as I was ready for something new. I just automatically feel better about glass cleaners that aren't dyed blue, and while I was on the verge of just using white vinegar and water, this product was a nice treat (I do wish I had the lavender-scented one though. As regular readers know, I am nothing if not a scent junkie.) I wonder if I could drop some lavender EO into it.

Anyway, this spray worked much better than the generic-Windex. I didn't even know that was possible, but my glass table shined. I stood back from it, looking at it curiously. Huh, I thought. I'd used white vinegar on it and that hadn't created this level of gleam either.

I'm new to Babyganics. Having no kids of my own, there was something about the picture of a baby on the front of the packaging that made me instinctively think "not for me". What they need to do, I think, is Photoshop in a small dog. If the woman were smooching a small dog I'd probably have found them sooner ;) (And if the products came in a bacon-scent perhaps my dogs would help me clean.)

So, you know that I'm a former design professor, right? With that out of the way, prepare for slightly tangential critique. I'm not sure about the photos of people used on packaging at all. I haven't seen studies about whether consumers respond to that- certainly if I did have a child it might catch my eye as I look for cleaning products. On the other hand, I have a sense of products featuring photographs as part of their design as being somewhat less sophisticated. I'm not entirely sold on babyganics' design, and I think I'd add a couple more scents to capture the new aromatherapy cleaning market. Can I pick the scents? Someone needs a "spicy kitchen" cleaning product scent.. something that smells like clove and cinnamon and ginger. Or maybe a "log cabin" scent that's somehow woodsy and smokey and crisp.

So, what do YOU think of the package design?


SalGal said...

I am an advertiser's wet dream, the first thing I base my product-buying decision on is if I like the packaging! Scent comes next, price and effectiveness tie after that.

A Healthy Home said...

I purchased two 50ml bottles and two 250ml of the Germinator alcohol-free hand sanitizer from Babies R Us and have experienced an extremely unpleasant effect . . . within seconds of using this our hands smell like rotting fish . . . it is horrible and I was wondering if anyone else has had this problem or did we get a bad batch?? It is really awful!

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